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AAPC Austin & Political Ad Spending

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Wednesday marked the American Association of Political Consultants Austin Regional Conference. Upstream was honored to help the AAPC in their planning of the conference.

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Upstream President, Todd Olsen, moderated the panel “​Political Ad Spending: Lessons From The Campaign Trail​” and was joined by BEAST Digital’s Ryan Cassin, Google’s Curt Black, Harris Media’s Vincent Harris, and Rocket Fuel’s Amanda Whiteman.

Here are some key takeaways from the panel:

  • In 2016, ​voters ​wer​e exposed to so much ​more digital content. Winning campaigns are captur​ing​ ​voter attention ​by ​​using ​video content ​that adapts to a shorter ​digital ​attention span and ​content ​​that ​fit​s​ ​the medium.
  • Search advertising is an important is foundational to a campaign’s media mix and ​especially effective reaching ​voters​ ​with a high level of intent.
  • When using digital advertising,​ be sure you’re comparing performance across all devices​. Test, assess, ​optimize, ​and execute ​your campaigns based on the results.

For information on future AAPC events click here.